Unfucking Teeth, Unfucking the World.
Goodwell Brand Refresh
Role: Icons & Illustration, Art Direction
Art Directors: Sean Eustice & Joanna Gallacinao
Photography: Nicolle Clemetson
Styling: Beverly James Neel
Brand work for Goodwell, a sustainable toothbrush company that provides oral care with purpose. OK Studio was tasked with providing an upbeat outlook for the online brand that would set it apart from emerging competitors while maintaining their core story of sustainability.