Making Surprises a little Sweeter.
Salt & Straw Packaging Design
Art Directors: Aura Aragon-Ball
Working within Ziba's new design guidelines for Portland's nationally craved ice cream export I created a packaging design for Salt & Straw's single serve container. The small serving, used for events and on airlines, needed to communicate the fun personality of the brand as well as the hand crafted quality of the icecream. Through incorporating drawn type, Salt & Straw's iconic ampersand, and a hidden message under the cap, each serving becomes a special gift.